HOW TO CHOOSE THE RIGHT MODEL FOR YOUR FASHION BRAND
Thursday, May 31, 2018
Which Model is Right For Your Brand?
Do It Once Do It Right
But perhaps most importantly of all in the case for using professional models - is cost.
Don't let a non professional model cost you more than a professional one.
Let us explain...
Before, during and after your shoot you are going to invest time. A lot of time. And you're going to ask a whole host of other people to invest time too. Location manager, photographer, stylist, hair stylist, creative director/storyboarder, lighting provider.
And if your model is wrong. Everything is wrong. It's obvious really. If the person wearing the clothing doesn't understand or tell your story you're in big trouble. Nothing works. And they need to connect with the photographer and whoever is directing too. Without this ability to take instruction things can get rather slow!
Slow. With the wrong images at the end. Not what you want.
Summary
A professional model is not expensive. Think about how you want your audience to think about your brand and cast fashion models that represents that in personality and look. Then you can work together with your agency to get amazing results.
Good luck!
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