CLIENT INTERVIEW. RESHAPING UK LIFESTYLE BRAND TUTTI & CO.
Wednesday, April 11, 2018
Kate Rose, Tutti & Co. founder believes life can be beautiful for all. Kate expresses this through her beautifully designed and made accessories, jewellery and home furnishings.
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Home furnishings are an important part of the Tutti & Co. brand. |
Kate says, “I’m so lucky to be based on the beautiful North East’s coastline. It’s natural elegance is a strong influence on the Tutti & Co. aesthetic. It’s only right that, wherever possible, our business gives back and supports the local community too.”
The Tutti & Co. story is a compelling one. And - these days - Kate tells it with the power and clarity it deserves.
First there was the 2017/18 rebrand. Then came the appointment of Tyne Tees Models; the first time in over 14 years that Kate had used professional models. Here’s what happened.
Telling the Tutti & Co. Story.
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MODELS: (from left) Lauren Marshall and Stephanie Grieve |
“I love what we design. And I know who I am designing for.
"The Tutti woman is fresh faced, edgy and confident. She loves simple because simple means classic – and classic lasts. She knows her own mind. But she is complex, too. Sometimes sophisticated. Sometimes adventurous.
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"The Tutti woman is fresh faced, edgy and confident." |
“TTM help me communicate who the Tutti woman is. They bring my vision to life.
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“TTM help me communicate who the Tutti woman is. They bring my vision to life."
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We’re liaising with Vogue, Grazia and Red Magazine. They're busy people. These images have to speak for us.”
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"These images have to speak for us." |
Lots of brands don’t define core customers clearly. And sometimes, even those that do are unable to find the models to storytell for their brand.
If you’d like to talk to us about this important piece of the business communications jigsaw, please call (0)191 237 3400 and ask for Lesley. We will help you as much as we can.
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