SOCIAL MEDIA AND THE MODELLING INDUSTRY

Sunday, January 22, 2017

How important is social media for models?

In the ever-growing digital age, social media is becoming more and more of a talking point in the modelling industry.
Model: Hannah
Over the past few years we have seen the rise of social media stars-turned models who have been cast in some of the highest paid modelling jobs for the biggest brands and high-fashion campaigns. Well known faces Kendall Jenner and Gigi Hadid, who have over 25 million followers on Instagram have paved the way for a new generation of millennial models.

However we ask, is social media is essential to the industry?

Well that all depends on what you want to get out of modelling!

Tyne Tees Models

As a modelling agency we do not ask for our models to provide us with their social media profiles or request their number of followers however some clients do choose whether they want to look at a model’s social media accounts before hiring. Whether or not you want to share that part of your life is a choice entirely up to you.

But social media can be used as a tool to increase your profile as a model and attract bigger clients if it is a platform you are comfortable with exploiting.

Having your agency contact information in your bio also maximises your bookings as clients will be able to contact us straight away to let us know they would like to book you for their brand and promotions.
Model: Ashley
Social Media Etiquette

If you do decide to use social media to further your modelling career, it is important that you understand the power it can have on your perception as a person and a model.

Your social media pages should be treated as a portfolio. Whilst a post may seem harmless when you first create it, one inappropriate post can cause major problems if not thought through. This could effectively damage your career.

However this shouldn’t deter you from using social media — there are ways to use it to your advantage.

Public or Private?

At Tyne Tees Models we understand that personality plays a bit part in casting as it does when we are considering models to take onto our books. We love to see the individual attributes that make us all unique and we celebrate the things that make us different - which our clients want to see too!

However there is a fine line between personality and poor professionalism. Perhaps making two accounts would be beneficial meaning you can maintain your personal quirks and document life’s journeys whilst also maintaining a professional platform specifically tailored to what you want to achieve in modelling. In doing so, you can select what parts of your personal content translate through to your modelling portfolio.
Models (left to right): Leah, Fiona, Joseph, Chris, Eve, Michael and Lyndsay

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