PLUS-SIZE PROGRESS

Monday, January 09, 2017

Model: Abi
2016 was a year of progress for plus-size models. From Khloe Kardashian’s Good American Denim in US sizes 0-24 to Christian Louboutin casting their first ever plus-size model in their lipstick campaign, we’re beginning to see a future more representative of all body sizes.

But is this called for?

The numbers

- According to Fashion United, “More than 50 percent of European women wear plus sizes but only 2 percent of the women shown in fashion and lifestyle magazines do.”

- Out of 422 models in the 460 Spring 2016 campaigns, only six plus-sized women made an appearance.

- Although models over a size 12 only make up 1.4% of advertising campaigns, size 16 is considered the average dress size in the UK.

With these numbers it’s no surprise that consumers are calling for more realistic representations of women in the media and that body positive hashtags are spreading across social media.

In the past girls have been victim to body shaming by modelling agencies. Whilst we understand that clients and agencies may have a certain look in mind, this should be taken into consideration when selecting models as opposed to trying to change the model.
Model: Jade
Will 2017 bring more diversity within casting?

This month, plus size model Ashley Graham is the cover girl of Vogue’s January Issue. Having previously starred as the first plus size model to appear in Sports Illustrated's Swimsuit edition and even inspiring the creation of a more realistic Barbie doll. Graham has been a public figure challenging the conversation around body norms.

With more individuals taking a stand and the upcoming Straight/Curve body image documentary due to be released in February next month, perhaps 2017 will be the year that we see more inclusive casting?

Tyne Tees Models place selecting the right models for our clients at the heart of our brand and so should the fashion industry.
Model: Julia

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Miss Newcastle 2016